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SVP, Strategy
XD Agency
Jessica Weickert is an experience strategy powerhouse. She is driven by an unwavering belief that transformative experiences hold the power to solve some of our world's most complex challenges. As Senior Vice President of Strategy at XD Agency, an award-winning independent experiential agency, Jessica leads a team of emotioneers committed to applying neuroaesthetics to craft powerful moments that improve well-being and amplify human potential.
Jessica has been recognized as one of Women We Admire's Top 50 Women Leaders for her nearly 20 years of work with clients including LEGO, CrowdStrike and Lowe's. She also earned a seat on the World Experience Council (WXO), a global institution of leading experience visionaries dedicated to improving the quality of experiences. Above all her professional achievements, Jessica's proudest role is being a mom.
Date
What if the most powerful thing a brand can design for is the nervous system? Anna Mader and Jessica Weickert unpack the neuroaesthetics behind turning spaces into places and explain why the science of sensory perception, memory and embodied emotion is becoming a strategic advantage in brand experiences.
Learning outcomes:
Discover what neuroaesthetics is, why it matters, and how it reframes what audiences are seeking from brand experiences
Examine real-world case studies and science-meets-soul strategies that apply neuroaesthetics and embodied immersion to build deeper human connection, presence and emotional resonance
Apply the “Form Follows Feeling” framework: a practical tool for designing experiences that prioritize inner transformation, from brief to build
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Event Design, 0.5 credits
* CSEP Approved