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Founder
The MICE Blog
Irina Graf helps destinations, hotels and events stay relevant in a world of infinite scrolling.
With more than 12 years' experience working with the international meetings industry, social media and content, Irina helps destinations, hotels, venues and events earn attention in a crowded digital environment.
Her approach is built around a simple idea: being good isn’t enough if nobody is talking about you. Through strategic B2B storytelling and social-first content, Irina helps brands stay visible, shape how people see them and remain part of the conversation.
Date
Getting creators to attend is only the beginning. Explore how events, hospitality brands and destinations can build creator strategies that deliver measurable results.
Discover how to identify the right partners, create offers that benefit everyone and turn authentic storytelling into attendance, destination interest and business outcomes. Explore tools for finding and managing creators, tracking content performance and connecting results to bookings and revenue.
Learn how to measure conversions, bookings, audience growth and ROI, rather than relying only on likes and impressions. Take away a practical plan for adding a creator strategy to your next event or destination campaign.
Learning outcomes:
Identify creator partners who align with your objectives
Build a practical creator content plan
Measure the business impact of creator partnerships