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EVP, Global Innovation Director
Jack Morton Worldwide
Damian Ferrar is EVP, Global Innovation Director at Jack Morton London. An entrepreneurial and disruptive thinker, Damian is passionate about developing groundbreaking solutions through innovative products, services and experiences that help organizations reimagine, transform and future-proof their businesses.
With more than 20 years of experience in the industry, Damian is passionate about embracing and leveraging emerging technologies. Leading Jack Morton's global innovation team, Jack X, he explores the intersection of technology, content and data to create immersive human experiences that bring brands to life.
Damian has collaborated with brands including Google, Diageo, Ford, Jaguar Land Rover, Shell, Mars, Heineken, Nike, Unilever, Samsung, Siemens and Vodafone.
Date
Every brief asks for breakthrough thinking, yet many event experiences still feel familiar. The challenge often isn't creativity—it's the conditions surrounding it.
Explore how timelines, budgets, approvals and attitudes to risk influence innovation long before an event reaches the show floor. Discover how curiosity, collaboration, permission and space can create the conditions needed for more original and impactful experiences.
Learning outcomes:
Reframe innovation as a function of organizational conditions rather than idea quality
Identify how timelines, approvals and risk structures can limit breakthrough thinking
Apply four key conditions to create more impactful event experiences
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5