I serve as the Director of the Marketing Group at The Shilla Hotels & Resorts. It is a pleasure to meet industry partners and buyers from around the world who are interested in Korea and its growing tourism and hospitality market. The Shilla Hotels & Resorts is one of Korea's leading luxury hotel groups, proudly representing Korean hospitality on the global stage. Today, we operate 21 properties across Korea, China, and Vietnam under three distinctive brands, offering a diverse portfolio designed to meet the needs of travel agencies, MICE organizers, luxury groups, and corporate clients.