Hi, I’m Frank Plaice, Regional Sales Manager at AFR Furniture Rental, where we specialize in making events unforgettable—one perfectly styled lounge at a time. I lead a talented team that helps planners, DMCs, and experiential marketers turn “just another event” into “wow, can we do this every year?”
At AFR, I focus on driving growth, sparking fresh ideas, and showing clients what’s possible when design meets strategy. Whether it’s a corporate gala, sports activation, or experiential pop-up, I love seeing a client’s vision come to life—preferably with a stylish sofa involved.
When I’m not talking layouts and logistics, you’ll find me exploring new destinations, hitting the outdoors, or seeking out the next great meal. (Pro tip: if you ever need Los Angeles restaurant recommendations, I’ve got you covered.)