With more than a decade of experience in the Sales industry, I have served as Sales Director for the Crowne Plaza Santo Domingo and Holiday Inn Santo Domingo hotel clusters since 2021. In this role, I have led the sales strategy, positioning, and relationships with key clients, consolidating both properties as benchmarks for hospitality, service, and memorable experiences in Santo Domingo.
My tenure has focused on developing innovative sales and marketing plans, opening new market segments, optimizing revenue, and strengthening the brand's presence Through strategic alliances with the corporate, government, and diplomatic sectors.
I have also promoted repositioning and remodeling projects in key areas of the hotels, designed differentiated experiences for local guests and customers, and implemented commercial strategies adapted to global trends and the evolving tourism market in the Dominican Republic.
My vision is centered on creating sustainable value for the hotels under my leadership, maintaining a balance between innovation, profitability, and service excellence.