Discover what data your production partners can capture and how it can support smarter decisions for your next event. Explore what partners should track, what planners should ask for and how the right information can improve engagement, efficiency and event strategy.

Learning outcomes:

Recognize the data you can collect from your production partners

Make better use of the data available from your events

Create a list of useful data points to support the growth of your events

Explore how digital twins can help you visualize venues, test technical designs, predict risks and improve the attendee experience before your event begins. Demystify this emerging technology and discover how to use it throughout your planning process, from initial concept to post-production.

Learning outcomes:

Understand your target audience and engage them before the event begins

Design experiences that create meaningful impact and deliver measurable return on investment

Use AI-powered innovation to strengthen your event planning and prepare for future opportunities