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Chief Communications Officer
Prosus
Nicola McGowan was appointed Chief Communications Officer in July 2022, taking responsibility for external communications, reputation management and brand.
Before joining Prosus, Nicola served as VP, Communications and Sustainability, at Marelli Holdings, a global role based between Japan and Italy, where she led communications and sustainability initiatives that strengthened the company’s position in the global automotive sector.
She previously held senior roles at the global advisory firm FGS and began her career in banking and finance.
Nicola holds an MBA from the University of Edinburgh.
Date
Every brief asks for breakthrough thinking, yet many event experiences still feel familiar. The challenge often isn't creativity—it's the conditions surrounding it.
Explore how timelines, budgets, approvals and attitudes to risk influence innovation long before an event reaches the show floor. Discover how curiosity, collaboration, permission and space can create the conditions needed for more original and impactful experiences.
Learning outcomes:
Reframe innovation as a function of organizational conditions rather than idea quality
Identify how timelines, approvals and risk structures can limit breakthrough thinking
Apply four key conditions to create more impactful event experiences
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5