Anhembi District

Located in the strategic center of São Paulo’s metropolitan area, at the exact intersection of its North-South and East-West axes, the Anhembi Complex is undergoing a major modernization and renewal process.

The Convention Center is being expanded and upgraded, while preserving its traditional auditoriums and the iconic Celso Furtado Theater. The result will be a state-of-the-art modular facility, featuring 24 rooms with capacities ranging from 45 to 5,000 people, in addition to 12,000 sqm of exhibition space with high ceilings and full integration with the Exhibition Center.

The exhibition pavilions will also be revitalized, with a modern modular infrastructure, a new air-conditioning system, and the creation of a welcoming area with exclusive entrances and a wide variety of Food & Beverage options, offering greater comfort for visitors and exhibitors alike.

Another major highlight is São Paulo Arena and the Cultural Walkway. With an investment of R$ 500 million and capacity to host up to 20,000 participants, the venue will be designed to accommodate sporting events, e-sports tournaments, concerts, congresses, and a wide range of other experiences. The Arena will combine versatility, cutting-edge technology, and sustainability, strategically located next to the famous Sambadrome. It will feature open-air arenas, distinctive covered spaces, grandstands, and tracks, positioning itself as one of the leading destinations for entertainment and business in the city.