Move beyond traditional ROI and explore how to measure the broader value of events and experiences. Learn practical frameworks, experience design fundamentals and approaches that help connect creativity, brand impact, customer loyalty, and business growth.

Learning outcomes:

Explain the origins of ROI and evaluate measurement approaches beyond financial returns

Apply core experience design principles to create more impactful events

Compare measurement models for events and experiences to demonstrate business value

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Event Design, 0.75 credits

* CSEP Approved