Rethink the way events are measured and valued. Explore how behavior change, business outcomes and return on investment can provide a stronger framework for evaluating success and demonstrating the value of face-to-face experiences.

Learning outcomes:

Challenge perceptions that position events as a cost rather than an investment

Understand how to connect event investment to organizational outcomes

Explore ways to measure behavior change and demonstrate return on investment

* CMP/CEU Approved: Evaluation Process, 0.75 credits