Vice President, Learning & Professional Development
PCMA
Tammy Moore, CMP, CMM, is a leader in events and education with more than 20 years’ experience. As Vice President of Learning & Professional Development at PCMA, she leads strategic learning initiatives that help professionals and organizations grow.
Tammy has developed event strategies covering more than $100 million in annual spending and delivered thousands of audience experiences. She previously held leadership roles at KPMG US and CEB, now Gartner, working across event strategy, talent development and operational excellence.
A speaker, facilitator and instructor, Tammy teaches PCMA Institute’s Advanced Event Design & Strategy course. Her expertise includes strategic partnerships, event technology, change management, executive communication and crisis management.
Originally from Cincinnati, Ohio, Tammy now lives in North Myrtle Beach, South Carolina. Outside work, she enjoys cooking, hiking with her dog, Jupiter, and creating stained-glass art. Her greatest joy is being a mom to her daughter, Olivia, a first-year student at Virginia Tech.
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It's simple, better questions can lead to stronger, more relevant proposals. Use a four-question framework inspired by consultative selling to clarify stakeholder needs, define your event’s purpose and strengthen your RFP before it reaches suppliers.
Learning outcomes:
Identify four questions to ask stakeholders before writing an RFP
Draft a clear statement of purpose for your next RFP
Apply a practical framework to your next sourcing project