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SVP, Business Development
GES
Braughnwynn “Bibi” Brown is SVP of Business Development at GES and a global events executive with more than 20 years’ experience.
Bibi has worked across the full event journey, including for show organizers, in-house brands, creative production agencies and general service contractors. This broad perspective helps her turn ambitious ideas into experiences that work creatively and operationally while meeting the needs of their audiences.
Date
Immersive experience design often sounds highly relevant to event planners. In practice, translating those concepts into successful B2B events can be more challenging.
Explore why the translation sometimes falls short and discover practical design approaches that support real event goals, from attracting the right attendees to driving engagement and delivering lasting value. Leave with a framework you can apply to future event design decisions.
Learning outcomes:
Identify why immersive experience design can feel relevant yet difficult to apply to B2B events
Recognize which experiential design approaches transfer successfully to business events
Apply a practical framework to evaluate and adapt immersive design principles for your own events
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5
* CSEP Approved