SVP Client Experience
HERITAGE
Marc Ghafoori is Senior Vice President, Client Experience at Heritage Exposition Services. He designs the complete client journey, helping make events an important part of each customer’s year.
Marc works with organizers, exhibitors and internal teams on event design, engagement, education and partnerships. His systems bring sales, operations and marketing together around clear priorities and measurable outcomes.
Marc is a frequent speaker and podcast guest and an advocate for face-to-face commerce in Washington.
Date

Look beyond hotel contracts to examine the agreements you make with venues, production partners, general service contractors and event technology providers. Explore the clauses, risks and areas of leverage that matter across these relationships.
Compare the priorities of corporate planners, association planners and suppliers. Discover what vendors consider when red lines come back and how AI is changing RFPs, contract review and negotiation. Leave with practical tactics to use in your next contract, whichever side of the table you’re on.
Learning outcomes:
Identify the clauses, risks and changing terms that matter in contracts
Compare how corporate planners, association planners and suppliers approach priorities, leverage and risk
Recognize how AI is changing RFPs, contract review and negotiation

Every event decision shapes the attendee experience differently. Explore event design challenges through multiple perspectives and discover how different barriers, opportunities and lived experiences influence outcomes.
From accessible travel and neurodivergence to technology and culture, gain fresh perspectives on inclusive design and understand why there is rarely a single solution that works for everyone.
Learning outcomes:
Identify assumptions in common event design decisions
Explore how accessibility, neurodivergence, technology, culture and lived experience reveal different needs
Leave with three practical questions to use in your next event design discussion
* CMP/CEU Approved: Sustainability and Social Impact, 0.75 credits