Director of Brand Relationships and Events
GURU Media Hub
Stania Antoine is Director of Brand Relationships and Events at GURU Media Hub, specializing in event strategy, management and lead generation.
Stania leads the strategy and delivery of large-scale virtual conferences, including GURU Conference, EVENTASTIC and DELIVERED. She creates engaging experiences that connect brands with their audiences and support measurable business growth.
Date

Turn virtual event registrations into attendance with a focused promotion strategy. Explore practical tactics that create urgency, build excitement and encourage registrants to take part.
Learning outcomes:
Build a promotion strategy that drives virtual event registrations
Create pre-event excitement around the full attendee experience
Apply practical tactics that encourage registrants to attend
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.5

Discover five underused virtual event approaches with Stania. Consider which opportunities you may be missing, share your experience with the room and identify tactics you could apply to your next virtual event.
Learning outcomes:
Identify overlooked virtual event opportunities
Reflect on which approaches are missing from your current plans
Apply five underused tactics to a future virtual event