Mickey Wilson is Chief Marketing Officer of The Freeman Company, where she leads marketing, corporate strategy, communications, research and client engagement across its portfolio of live experience brands.

Mickey has more than 25 years’ experience at the intersection of media, technology and marketing. Her work includes introducing Twitch to E3 before its acquisition by Amazon, launching developer conferences for Microsoft and global roadshows for IBM, and creating brand activations for CBS programs at Comic-Con.

Today, Mickey focuses on how AI is reshaping marketing, brand trust and in-person experiences. She leads research examining how people build trust, make decisions and connect with brands in an increasingly AI-driven world. Her work also explores how marketers can use technology while preserving the human connections that influence beliefs and behavior.