Digital as the strategy: creating value beyond the event
Tech enabled futures
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21
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28
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Digital as the strategy: creating value beyond the event

Marketing
Brand storytelling
mercredi, 14 oct. 2026
13:45 - 14:15 | America/Los_Angeles

Education session

Bayside | PCMA, B4694
English
Starts in
0
weeks
5
days
21
hours
28
minutes
About

Make digital an integral part of your event strategy. Explore how it can extend content, reach new audiences and maintain engagement before, during and after the live experience, helping you create lasting value beyond the event.

Learning outcomes:

Identify where value is lost after a live event

Explore digital approaches that extend content and audience reach

Integrate digital into your wider event strategy

Speakers

Brian Zambotti

Chief Strategy OfficerFirstHand Productions