ALL DAY AT THE USBI BOOTH

* Expo day 1 (Tuesday): ENGAGE

How do we make audiences care?

What makes people lean in, participate and remember?

Join conversations about speakers, content, audience engagement and the moments that turn an event into an experience

We want USBI and our speakers to work together as a source of fresh ideas for meeting planners. Our conversations should help planners think about better conference design, stronger engagement and the challenges they are facing. By contributing useful ideas and getting to know planners, speakers can build relationships that may lead to future opportunities.

This is where we will use USB Active and USB Live. Our USBI Live phone tool will allow us to record conversations, with participants’ permission, and store them in the portal we have designed. After IMEX, we will use the material and AI to draw together useful themes and ideas into content we can share with customers and speakers.