Discover how branded merchandise can extend the impact of your event long after attendees leave. Explore trends, examples and practical planning ideas that reinforce memories, create everyday value and turn attendees into enthusiastic advocates.

Learning outcomes:

Use branded merchandise to extend the event experience

Avoid planning and logistics mistakes that reduce impact

Turn attendees into advocates through useful branded merchandise

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Marketing and Communication, 0.75 credits

* CSEP Approved