Motivating Gen Z: The new rules for designing incentives
Trends and research
Starts in
0
weeks
6
days
15
hours
47
minutes

Motivating Gen Z: The new rules for designing incentives

Audience engagement
Incentive travel
Personal and professional development
Thursday, Oct 15, 2026
10:45 AM - 11:30 AM | America/Los_Angeles

Education session

Bayside | More than experience theater, D3305
English
Starts in
0
weeks
6
days
15
hours
47
minutes
About

Explore new research into what motivates different generations and how those insights apply to incentive travel. Join an interactive conversation with the researchers behind the data and gain practical ideas for designing rewards that resonate with today's audiences.

Learning outcomes:

Understand key findings from the SITE/Maritz motivation study

Identify generational trends influencing incentive travel and rewards

Interpret research findings and apply them to future programs

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Event Design, 0.75 credits

Speakers

Claire Lester

Senior Design StrategistMaritz