Upselling for busy event professionals: unlocking greater value to achieve maximum ROI
Marketing and engagement
Starts in
0
weeks
4
days
02
hours
54
minutes

Upselling for busy event professionals: unlocking greater value to achieve maximum ROI

Marketing
Brand storytelling
Monday, Oct 12, 2026
2:30 PM - 3:30 PM | America/Los_Angeles

Education session

North Convention Center | Islander G
English
Starts in
0
weeks
4
days
02
hours
54
minutes
About

Discover how to grow revenue from existing client relationships without relying on aggressive sales tactics. Learn practical approaches to uncover opportunities, create relevant offers and strengthen long-term client partnerships.

Learning outcomes:

Identify high-value growth opportunities across existing client accounts

Introduce upsell conversations that focus on client value

Build a repeatable plan for long-term account growth

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 1

* CMP/CEU Approved: Marketing and Communication, 1.0 credits

Speakers

Stephen Steers

PresidentSteers Consulting Group