Look beyond attendance, room nights, spend and economic impact to explore the wider value an event can create. Consider the knowledge shared, connections made, talent attracted, sectors strengthened and communities engaged.

Discover how measuring different outcomes can change what you design for. Rethink what success means and identify opportunities to create value that continues after the closing session.

Learning outcomes:

Rethink how you define success beyond attendance, spend and economic impact

Recognize the wider value conferences and events can create for people, communities and sectors

Identify the outcomes that matter most and design events around them