Discover how creative strategy shapes attendee experiences before a speaker takes the stage. Explore the shift from planning event content to intentionally designing how people feel, connect and participate.

Examine the connections between attendees, speakers and experiences, and leave with practical tools to strengthen engagement throughout your programs.

Learning outcomes:

Identify the three core connections in event design

Create stronger engagement through intentional design

Develop briefs centered on attendee outcomes

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.5

* CSEP Approved