Explore how human behavior shapes the way attendees interact with event technology. Examine concepts such as cognitive load, motivation, friction and decision-making, and consider what they mean for registration, communications, surveys and engagement.

Discover how designing around real human behavior can improve attendee experiences and deliver better outcomes for organizers, technology providers and participants.

Learning outcomes:

Illustrate human behavior's impact on event technology effectiveness

Identify key behavioral drivers of technology adoption

Apply human-centered design to attendee technology

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: 0.75

* CMP/CEU Approved: Technology Integration, 0.5 credits

* CSEP Approved