Discover how physical design and cognitive science can make abstract ideas feel real and memorable. Explore how physical-digital interfaces can reduce AI overload and learn why tangible user interfaces may improve memory recall and emotional resonance. See how physical mechanics, from nostalgic triggers to oversized tactile objects, can lower cognitive load, clarify complex product stories and turn passive attendees into active participants.

Learning outcomes:

Understand how the brain processes information differently through tangible interfaces and screen-only interactions

Explore how play and physical mechanics can reduce fatigue, create flow and support deeper product understanding

See how brands use tangible interactions to simplify product stories and strengthen learning and advocacy