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VP, Innovation & Insights
PCMA
Chantal Sturk-Nadeau is a strategic leader with more than 25 years’ experience in the global business events and tourism industry. She has held leadership roles at Destination Canada and Tourism Winnipeg, developing innovative, data-led approaches to destination marketing.
As Vice President of Innovation and Insights at PCMA, Chantal leads the organization’s work across innovation, research and consulting. She oversees Spark and DestinAI, generative AI tools developed for event professionals, and explores the role of AI in the future of work.
Chantal also directs PCMA’s insight reports, white papers and strategic consulting services. Drawing on PCMA’s global network of more than 50,000 professionals, her team delivers tailored solutions covering destination strategy, research and economic impact measurement.
Chantal brings together practical innovation and reliable insight to help business events professionals make confident, informed decisions.
Date
Explore findings from the PCMA Outlook 2026 research with MCI and discover how planners are responding to volatility, readiness gaps, changing event formats and measurement challenges. Use the plan, design, grow and lead smarter framework to identify practical actions for your events.
Learning outcomes:
Identify readiness gaps affecting corporate and association planners
Apply the plan, design, grow and lead smarter framework
Use four guiding questions to support team decisions
Explore findings from the PCMA Outlook 2026 research with MCI and discover four shifts that can help destination organizations demonstrate value. Learn how to navigate uncertainty, improve systems, use intelligence effectively and lead through collaboration.
Learning outcomes:
Identify pressures affecting how destination organizations demonstrate value
Describe four shifts that can strengthen destination strategies
Prioritize one action to support your organization’s strategy