Explore findings from the PCMA Outlook 2026 research with MCI and discover how planners are responding to volatility, readiness gaps, changing event formats and measurement challenges. Use the plan, design, grow and lead smarter framework to identify practical actions for your events.

Learning outcomes:

Identify readiness gaps affecting corporate and association planners

Apply the plan, design, grow and lead smarter framework

Use four guiding questions to support team decisions