CEO
SBR Worldwide
Sam Richter is an award-winning keynote speaker, author and technology entrepreneur specializing in generative AI and digital intelligence. He is CEO of SBR Worldwide and creator of AI-powered resources including Intel Engine, Know More Prep, Certified AI 360 and Write85, which are used by organizations around the world.
Sam is a member of the National Speakers Association Speaker Hall of Fame and the Minnesota Speakers Hall of Fame and holds the Certified Speaking Professional designation. He has been recognized as a World's Top 50 Global Guru for Internet Thought Leadership, a Top 50 Sales Keynote Speaker, a Top 100 Motivational Speaker and the Institute for Excellence in Sales Speaker of the Year. His work has received a CODiE Award and a Gold Award at the International Film Festival, and he was a finalist for Inc. Magazine's Entrepreneur of the Year.
Sam delivers more than 100 presentations annually around the world, working with organizations including Microsoft, FedEx, 3M, Major League Baseball, U.S. Bank, Morgan Stanley and Caterpillar. His work has also been featured in Forbes, CNN and USA Today.
Outside work, Sam enjoys traveling with his wife and attending tribute band concerts.
Date

Look beyond hotel contracts to examine the agreements you make with venues, production partners, general service contractors and event technology providers. Explore the clauses, risks and areas of leverage that matter across these relationships.
Compare the priorities of corporate planners, association planners and suppliers. Discover what vendors consider when red lines come back and how AI is changing RFPs, contract review and negotiation. Leave with practical tactics to use in your next contract, whichever side of the table you’re on.
Learning outcomes:
Identify the clauses, risks and changing terms that matter in contracts
Compare how corporate planners, association planners and suppliers approach priorities, leverage and risk
Recognize how AI is changing RFPs, contract review and negotiation

The biggest advantage in AI comes from knowing how to use it effectively. Discover how to turn generic AI responses into practical insights through stronger prompting, better preparation and smarter research techniques.
Take away tools and ideas that can save time, improve meeting preparation and create more space for strategic thinking and human connection.
Learning outcomes:
Create stronger AI prompts that improve the quality and relevance of responses
Prepare more effectively for meetings using AI-driven research
Identify ways to save time and focus on strategic thinking and relationship building

See productivity tools demonstrated live. Discover what could be worth adding to your technology toolkit, then vote for the tool you’re most likely to use.
Learning outcomes:
Discover new productivity tools