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CEO / Board Chair
Expo 2031 Minnesota USA
Wendy Meadley is CEO and Chair of Expo 2031 Minnesota, the organization advancing the first A1 International Horticultural Exposition in US history.
Wendy leads the project’s strategy across international engagement, government affairs, destination development, tourism, commercial partnerships and legacy planning.
Expo 2031 follows a legacy-first model. Infrastructure, public gardens, hospitality developments and community assets created for the event are designed to become part of a permanent destination after 2031.
Wendy’s work explores how mega-events can turn temporary global attention and investment into lasting economic, tourism, civic and community value.
Date
Mega events can bring economic growth, global visibility and long-term benefits, but their legacy can vary widely.
Explore what mega event legacy and impact really mean, with examples from communities that have created lasting benefits and others that have faced challenges. Hear different perspectives from across the mega event value chain and examine practical strategies for more inclusive, measurable and community-led legacies.
Learning outcomes:
Define mega event legacy and distinguish between short-term event impacts and long-term community outcomes.
Identify practical strategies that event organizers, governments and stakeholders can implement
Evaluate examples of host communities that have used mega events for economic, social and cultural benefits
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: 0.75
* CMP/CEU Approved: Strategic Planning, 0.75 credits
* CSEP Approved