Explore findings from the latest Global Economic Significance of Business Events Study and examine how the industry continues to expand its economic and societal impact.

Discover the workforce trends behind that growth, including emerging roles, evolving skills and the industry's contribution to innovation, business success and community development. Gain practical insights to support workforce planning, advocacy and informed decision-making.

Learning outcomes:

Differentiate key economic impact measurements

Explain the wider benefits of business events

Apply findings to workforce and advocacy strategies

* CMP/CEU Approved: Strategic Planning, 0.75 credits