Explore how changing expectations, new technology and pressure to demonstrate value beyond visitor numbers are reshaping the global business events industry.

Join Carina, Kevin, Amanda and Kai for an open conversation about what comes next. From growth and innovation to influence and impact, consider how events can remain commercially strong, culturally relevant and valuable in a world of growing digital choice.

Learning outcomes:

Understand the forces reshaping business events and what they mean for future growth

Identify how destinations can demonstrate value beyond visitor numbers

Explore how events can remain relevant, influential and commercially strong in a digital world

* CMP/CEU Approved: Strategic Planning, 0.75 credits